At a recent Meetup, someone commented on the irony of Microsoft pitching “Skype for Business” to IT admins…who’ve hated Skype for years.

It’s true, too. Skype has a sordid history in the office. Many businesses outright block Skype, for some pretty good reasons:

  1. It’s a bandwidth hog
  2. It’s a potential security hole for hackers/malware to get in
  3. Messages not trackable by other applications (e.g. for compliance purposes)
  4. It allows for unregulated file transfers
  5. Employees can waste work time chatting with friends

(We’ve encountered problems stemming directly from #1 and #2. Let’s all thank our good friends at Malwarebytes for providing such a thorough malware removal app.)skypeforbusiness-nooo

These troubles have resulted in many different methods of blocking Skype from the office network.

  • Blacklisting via third-party apps or AD policies
  • Software auditing
  • Removing installation privileges from local machines
  • Port blocking
  • And I’m sure there are more out there!

Thanks to the name similarity, we now have a question to ask.

Will IT pros give Skype for Business a fair chance?

One of These Things is Not Like the Other

It’s common for people to see two similarly-named things and assume they’re similar in makeup. Sometimes it’s even true. But while Skype and Skype for Business have similar names, they are indeed two different products. At least for now.

Skype for Business has a larger feature set. It takes network security into account, and integrates with Active Directory. You can even run Skype and Skype for Business alongside one another (at least for now).

Nonetheless, some IT pros will see the new Skype for Business logo and flail their arms. “AAH! Skype! Kill it!”

Honestly, I don’t blame a lot of IT managers, sysadmins and support staff for not liking Skype. It does have plenty of issues. But we mustn’t let a consumer-grade app’s history obscure the benefits of a similarly-named, much-more-capable system like Skype for Business.

Let’s talk about how to overcome the mental hurdles. How we can sell Skype for Business to the skeptics.

Sales Points for Pitching Skype for Business (even Anti-Skype IT Pros Can Appreciate)

I’ve created some marketing points from an IT perspective. These are written to appeal to good reason, proper network administration, and balancing between user experience & smooth-running servers.

Some of them have come from our discussions with new Skype4B customers. Others I’ve worked up fresh for the blog. You are free to use them whenever they help out (though we do appreciate links in return!).

When trying to sell Skype for Business 2015…

  1. Use a Lync Comparison. Since Skype for Business is built primarily from Lync Server 2013’s foundation, it’s not the same thing as Skype. Its feature set alone makes for a very different (and much more controlled) system. Plus, Lync’s major sales points still hold true.
    • Full communications suite, operating within the office network
    • PSTN call capability without a big expensive PBX
    • No need for third-party video conferencing or chat software
    • Conversations protected and searchable later
    • Choose which communication medium (phone/IM/conference/chat/video) works best at the time
  2. Much Better Bandwidth Management. According to the Skype FAQ, Skype needs anywhere from 100kbps to 1.5Mbps per user for calls! (The higher end includes video.) While this isn’t terrible with today’s network connections, your ability to control its bandwidth is limited.
    Conversely, Skype for Business Server 2015 has lower bandwidth requirements, AND it incorporates bandwidth control measures directly within it!

  3. Presence Indicators. If someone’s chatting with a friend on Skype, you don’t see any indicators of their status. If they’re using Skype for Business, you DO see their Presence status (“In a call”). Good way to keep people on task.
  4. Contact Governance. Yes, Skype for Business allows access to the Skype Directory for adding contacts. (I have some posts forthcoming on this topic.) However, administrators can monitor this, and use policies to govern who can add whom.
    Gee, Mary has 160 contacts on her Skype for Business client. But her team has only 10 members. Time to adjust her contacts list…
  5. Try it Out in Office 365. Still wary of Skype for Business? Try it out for yourself! Use an existing Office 365 account, or sign up for a dedicated Skype for Business Online account. It’s $5.50 a month to try out the full feature set. Pretty cheap way to see what’s new & exciting.

Have you tried to sell a Skype-skeptic on Skype for Business 2015? Please comment or email what you said, and what (if anything) worked.

Or, if you’re on Spiceworks, post to my topic! Link below. I’d love to hear how the discussion’s going.
Have you tried to sell Skype for Business to someone who hates Skype? – Spiceworks.com

How to Sell Skype for Business (to People Who Hate Skype)
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